About Clare Woods


For as long as I can remember, painting and design have been a part of my life. I painted as a child and a teen.

I studied various art forms, majoring in graphic design and my art career began as a junior studio artist for one of New Zealands most prestigious graphic designers. It was the beginning of an amazing pathway in design that lead me to work as an art director for several leading advertising agencies. During that time digitalised design became the new normal. A really exciting progression.

I started my own design company in 1999 and began specialising in childrens book design. I loved it. At the same time I started to paint for my boys, and that lead to my own childrens art brand.

I have always been making art of one kind or another including fibre art and I really love a good yarn bomb in the middle of the night!

For the last decade I have been designing for web. It’s such an interesting field. The projects are incredibly diverse and every day is a school day! I get a real kick out of interpreting a client brief and making it sing.

It’s when I paint, though, that I am in my happy place. I am in an intuitive phase at the moment. It’s very free and yet organised. I have no magic statement to make. I just want the viewer to feel good.

If I’m not designing or painting, I’m walking with my husband and our black lab Louie or working in my web design business Woodswork.

clare woods